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McDonald’s brings ‘modern-day convenience’ through cashless payments

Jul 29, 2020 10:33:52 AM

McDonald’s partners with PayMaya Enterprise to deliver unified payment platform that provides frictionless convenience for its customers. 

Customers demand a hassle-free experience 

Today’s customers live very busy lifestyles. 

“The challenge for any brand, including McDonald’s, is to deliver modern-day convenience. Any kind of service, online or not, that will offer something seamless, something quick, and a convenient solution,” says Margot Torres, Managing Director of McDonald’s Philippines. 

“And that will remain our promise because we already know our customers are time-starved.” 

The well-loved brand believes digital is now, as customers increasingly shop anywhere they like and anytime they want. 

Part of the convenience they want is having choices, whether it be a channel like the store or delivery, and different payment options, be it in cash, or via credit, debit, prepaid, or virtual card. 

On the lookout for One Payment Partner 

For any business in the quick service restaurant industry, the challenge is finding the right solution that can deliver end-to-end payment processing and can accept customers’ preferred payment methods anytime, anywhere, and from any device. 

“For us, we have one partner that gives us one payment gateway for cashless; everything is available there, whether Mastercard, Visa, PayMaya, or even the QR code,” says Torres. “The first solution of PayMaya that McDonald’s adopted is PayMaya One.” 

Today, over 170 McDonald’s stores offer PayMaya One, an all-in-one mobile-based POS terminal that can accept credit, debit, prepaid, and virtual cards. 

In October 2018, McDonald’s also started rolling out Self-Ordering Kiosks, powered by PayMaya One in its NXTGEN stores, which boast of an elevated customer experience. Right now, over 60 NXTGEN stores have Self-Ordering Kiosks, allowing customers the convenience of skipping the line at the Front Counter and ordering and paying at the machine.

McDonald’s also launched in June 2018 the McCelebrations Birthday Party Booking site where customers can book and pay for their party online via PayMaya Checkout.

 “We have been very happy with the growing use of cashless in our stores. It’s very evident especially with our Self-Ordering Kiosks. Although there is a still a significant percentage of people who prefer to pay cash in McDonald’s, there is already over 20-percent in some of our mall stores with Self-Ordering Kiosks that already use cashless. Soon, customers can also support Ronald McDonald House Charities (RMHC) via online donation with the help of PayMaya,” says Torres.